TERMS AND CONDITIONS
Last updated April 25, 2024
AGREEMENT TO OUR LEGAL TERMS
Aphra Terms of Service
Last updated: 14 January 2026
1. Agreement to these Terms
These Terms of Service (“Terms”) are a legally binding agreement between you and Aphra Assistants Ltd (“Aphra”, “we”, “us”, “our”) governing your access to and use of: (a) our website at aphra.me, (b) our mobile application (“App”), and (c) any related services, features, content, and functionality we provide (collectively, the “Services”).
By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.
2. Who we are / contact
Aphra Assistants Ltd
Registered address: 128 City Road, London EC1V 2NX, United Kingdom
Email: hello@aphra.me
3. Eligibility (13+)
3.1 Not for children under 13
The Services are not directed to children under 13. You must be at least 13 years old to use the Services.
If we learn that we have collected personal information from a child under 13, we will take steps to delete it and may terminate the account.
3.2 Users 13–17
If you are 13–17 (or under the age of legal majority where you live), you may use the Services only if your parent or legal guardian reviews and agrees to these Terms and is responsible for your use to the extent permitted by law.
3.3 Regional note on data consent for children
In the UK, the age at which a child can consent to data processing in the context of an “information society service” is 13.
In the EU/EEA, member states may set this age between 13 and 16 for consent-based processing.
4. What Aphra does
Aphra provides an AI-powered life-admin assistant that can help you capture, organise, and act on information (for example: notes, reminders, calendar events, summaries, and text extracted from images/screenshots).
Some features may require you to connect third-party accounts (for example, email and calendar providers).
5. Important AI warnings (no reliance / outcomes)
5.1 AI may be wrong
AI-generated outputs may be inaccurate, incomplete, misleading, or out of date. You are responsible for verifying outputs before relying on them (including dates/times, addresses, payments, travel, legal/medical/financial decisions, and anything that could cause harm).
5.2 Not professional advice
Aphra does not provide professional advice (including medical, mental health, legal, or financial advice). If you need professional help, consult a qualified professional.
5.3 No emergency use
Do not use the Services for emergencies or time-critical safety decisions. We do not guarantee that reminders, notifications, or messages will be delivered at a specific time.
5.4 You are responsible for actions and outcomes
You are solely responsible for:
- how you use the Services;
- any decisions you make based on outputs; and
- any actions you take (or don’t take), including scheduling, messaging, sharing, purchasing, travelling, or contacting others.
To the maximum extent permitted by law, Aphra is not responsible for harms arising from your reliance on AI outputs or your use of the Services, subject to the non-excludable liabilities described in Section 18.
5.5 Self-harm and harm-to-others warning
Do not use the Services to plan, encourage, or carry out self-harm or harm to others. If you are in crisis or worried about your safety, contact local emergency services or a qualified crisis hotline immediately. (We do not monitor the Services for emergencies and cannot provide emergency response.)
6. Your account
You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. You agree to provide accurate information and keep it up to date.
7. Subscriptions, billing, cancellations, refunds (Apple / Google only)
7.1 Purchases are via App Store Providers
All paid subscriptions are processed only through Apple’s App Store or Google Play (each an “App Store Provider”). Your subscription purchase is governed by:
- these Terms; and
- your App Store Provider’s subscription, billing, and refund terms.
We do not receive or store your full payment card details.
7.2 Auto-renewal
Subscriptions auto-renew unless cancelled before the renewal date. The price, billing frequency, and any trial/introductory offer terms are disclosed during the App Store Provider purchase flow.
7.3 How to cancel
You must cancel using your App Store Provider tools:
- Apple: cancel via device subscription settings.
- Google Play: cancel via Google Play subscriptions management.
Cancellation typically takes effect at the end of the current billing period (unless your App Store Provider states otherwise).
7.4 Refunds
Refunds (where available) are handled under the App Store Provider’s policies and applicable law (for example, Apple’s refund request flow).
Nothing in these Terms limits statutory consumer rights that cannot be waived.
8. Connected accounts (email/calendar) and third-party providers
If you connect a third-party account, you authorise us to access and process the data you permit via the third-party permission screen solely to provide and improve the Services (e.g., showing upcoming events, summarising content, suggesting actions).
You confirm you have the right to connect the account (including compliance with workplace policies for work accounts).
Third-party services can change, restrict, or revoke access at any time; we are not responsible for outages or changes caused by third parties.
9. Your content
9.1 What “User Content” means
“User Content” includes information you submit or generate through the Services (for example: chat messages, notes, reminders, calendar entries you create, images you upload, and extracted text).
9.2 You own your User Content
You retain ownership of your User Content as between you and Aphra.
9.3 Licence to operate the Services
You grant Aphra a limited, worldwide, non-exclusive, royalty-free licence to host, store, process, transmit, and display your User Content only as necessary to:
- provide the Services to you;
- maintain, secure, and troubleshoot the Services; and
- improve features (including quality, relevance, and safety).
We do not claim the right to publicly post your private User Content.
9.4 Sharing features
If you use a sharing feature (e.g., sharing an event or an output to another person), you understand the recipient may be able to view and re-share what you send. You are responsible for what you choose to share.
10. Assistant Memory and analytics (derived insights)
10.1 What Assistant Memory is
To provide personalisation and improve the Services, Aphra may create and store Assistant Memory, which is a set of derived insights about your preferences and usage. Assistant Memory is not a verbatim copy of your chats. It can include:
- key themes you discuss (e.g., “school runs,” “work meetings,” “fitness goals”);
- preferences you express (e.g., preferred reminder style/timing);
- usage signals (e.g., features you use, actions you run, what you tap/click).
10.2 How we use it
We use Assistant Memory and analytics to:
- personalise your experience and reduce irrelevant suggestions;
- improve product performance and feature quality; and
- understand how the Services are used (e.g., what works, what doesn’t).
10.3 Controls
Where available in the App, you can view, reset, or delete Assistant Memory via Settings. You may also request deletion by contacting us.
(Details on personal data processing are in our Privacy Policy.)
11. Privacy and security (including encryption disclosure)
Our Privacy Policy explains how we collect, use, share, and store personal data.
We use administrative, technical, and organisational measures designed to protect your information; however, no system is 100% secure.
11.1 Different security measures by feature (important)
- Chat text content is encrypted at rest in our systems.
- Snap & Scan content (uploaded images and/or extracted text) is stored separately and is not encrypted at rest.
Data is typically protected in transit using standard transport protections (e.g., HTTPS/TLS).
If you do not want Snap & Scan content stored in that way, do not upload it.
12. Acceptable use and prohibited activities
You agree not to:
- use the Services for unlawful, harmful, abusive, or threatening activity;
- use the Services to plan, encourage, or carry out self-harm or harm to others;
- upload content you do not have the rights to use (including confidential third-party info without permission);
- attempt to reverse engineer, scrape, disrupt, overload, or bypass protections;
- use automated tools to extract data at scale;
- use the Services to develop a competing product using our non-public systems.
We may suspend or terminate accounts where we reasonably believe misuse has occurred.
13. Intellectual property
The Services, including all software, design, trademarks, and content provided by Aphra, are owned by Aphra or its licensors and are protected by intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of the Services except as permitted by these Terms or applicable law.
14. App licence; App Store terms
Subject to your compliance, we grant you a personal, limited, revocable, non-transferable, non-exclusive licence to install and use the App solely for your own use of the Services.
You must also comply with applicable App Store Provider terms. Apple and Google are third-party beneficiaries of this Section to the extent required by their standard terms.
15. Third-party content and links
The Services may include links or integrations to third-party services. We do not control them and are not responsible for their content, policies, or practices.
16. Beta and experimental features
We may release features as beta/experimental. These may change, be removed, or be less reliable.
17. Suspension and termination
We may suspend or terminate access if we reasonably believe you:
- breached these Terms;
- pose a risk to the Services, other users, or third parties; or
- we must do so to comply with law or a regulator.
You may stop using the Services at any time. Subscriptions must be cancelled via your App Store Provider (Section 7).
18. Disclaimers
To the fullest extent permitted by law:
- The Services are provided “as is” and “as available.”
- We do not guarantee outputs will be accurate or suitable for your purposes.
- We do not guarantee uninterrupted availability or delivery of reminders/notifications.
19. Limitation of liability (including “outcomes”)
Nothing in these Terms excludes or limits liability that cannot be excluded by law (for example: death or personal injury caused by negligence, fraud, or fraudulent misrepresentation).
Subject to the above, to the fullest extent permitted by law:
- Aphra is not liable for indirect, incidental, special, consequential, or punitive damages, or loss of profits, revenue, data, goodwill, or business opportunity arising from or related to your use of the Services.
- Aphra is not liable for harms arising from your reliance on AI outputs, including where outputs are incorrect or incomplete, and including outcomes involving self-harm or harm to others, except to the extent such liability cannot legally be excluded.
- Our total liability for any claim is limited to the amount you paid (if any) for the Services in the three (3) months before the event giving rise to the claim.
Some jurisdictions do not allow certain limitations; in those cases, these limitations apply only to the extent permitted.
20. Indemnity
To the extent permitted by law, you agree to indemnify Aphra against claims and losses arising from:
- your misuse of the Services;
- your breach of these Terms; or
- your violation of another party’s rights.
21. Changes to the Services and Terms
We may update the Services and these Terms. If we make material changes, we will update the “Last updated” date and may provide additional notice in the App where appropriate. Your continued use after changes means you accept the updated Terms.
22. Consumer rights and subscriptions compliance notes
If you are a consumer, you may have rights under applicable consumer laws that cannot be waived.
22.1 UK/EU withdrawal (cooling-off) and digital content
In the UK and EU, consumers generally have a 14-day right to withdraw from distance contracts, subject to exceptions and conditions, including for digital content where express consent and acknowledgment requirements may apply.
Because subscriptions are purchased through Apple/Google, withdrawal/refund handling typically follows App Store Provider flows, alongside any applicable statutory rights.
22.2 UK subscription reforms (DMCC Act)
The UK subscription-contract regime under the Digital Markets, Competition and Consumers Act is expected to commence in Autumn 2026 (with further detail in secondary legislation and guidance).
22.3 US “click-to-cancel” federal rule status
The FTC’s updated Negative Option (“click-to-cancel”) Rule adopted in 2024 was vacated by the U.S. Court of Appeals for the Eighth Circuit in July 2025, though state laws and other enforcement tools remain relevant.
22.4 Canada auto-renewal developments
Canadian consumer protection obligations vary by province. Recent updates and proposed changes in provinces including Ontario and British Columbia have increased requirements around automatic renewals and cancellation.
23. Governing law and disputes
These Terms are governed by the laws of England and Wales, without prejudice to mandatory consumer protections that apply in your country of residence.
If a dispute arises, please contact us first and we’ll try to resolve it informally. Nothing in these Terms prevents you (as a consumer) from bringing claims in the courts of your home jurisdiction where mandatory consumer law permits.
24. Miscellaneous
- If any provision is unenforceable, the remainder remains in effect.
- Our failure to enforce a provision is not a waiver.
- You may not assign your rights without our consent; we may assign ours as part of a reorganisation, acquisition, or similar transaction.
25. Contact
Questions about these Terms: hello@aphra.me
Aphra Assistants Ltd
128 City Road
London EC1V 2NX
England